Strategic Management. Strategic Plan for SCHOTT Advanced Optics' entrance into the laser market
Tutor / Supervisor
Student
Laguna De Paco, Ignacio
Document type
Master thesis (pre-Bologna period)
Date
2009
rights
Open Access
Publisher
Universitat Politècnica de Catalunya
UPCommons
Abstract
The following pages contain a strategic recommendation for SCHOTT AG, a Germanbased
multinational, to enter the market of optical materials and components for laser
applications. The company, through its Business Unit “Advanced Materials” is currently
successfully supplying optical materials and components made of glass to several
markets.
Is there a profitable opportunity for the company to join the Laser Market now?
This Thesis' aim is to answer that question by following a basic strategic process,
which includes an external analysis based on the Five Forces Model, an application of
the Resource-based Theory as a way to internally analyze the company and the
construction of a first Strategic Plan as a formulation of the Strategy.
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