Market basket analysis in retail
Tutor / Supervisor
González, Andrés
Student
Reig Grau, Gerard
Document type
Master thesis
Date
2017
rights
Open Access
Publisher
Universitat Politècnica de Catalunya
UPCommons
Abstract
In this Master Thesis memory will be described a full end-to-end data science project
performed in CleverData, a successful start-up specialized in machine learning techniques
and analytics tools. Over all its capacities, it offers a huge variety of solutions to nowadays
business needs from different domains.
This project was performed for one of its client, an important retail company from Spain. It
consist of analysing the market basket of customers. Thus, the main goal is to find which
items are purchased together in their stores.
Through the memory, the reader will see how, step by step, the project grows. Since the first
step of defining objectives, until the last one of results delivery. Moreover, the reader will see
one of the most promising tools used for machine learning as a service nowadays, BigML.
At the end of the project, the reader will have a general idea how data science projects are
structured, and how machine learning can be used to solve real problems in today's
companies.
Entitat col·laboradora
CleverData
Participating teacher
- González, Andrés